Digital Strategy

Setting your digital marketing strategy is one of the most important, but one of the most complicated, phases of a marketing manager’s calendar.

From agreeing on your actions to securing budgets, setting your strategy can be a tough process. Your digital strategy should have a direct impact on business bottom line.

Digital Strategy & Planning

SEO & PPC

Paid Advertising

Content & Creative

Social Media

Data Analytics & Research

Technology

SEO

Search engine optimisation is about being visible. We are entering a complex new era where users search for content across multiple devices and channels. The connections they make through social networks are key to both finding, and evaluating, that content. It’s critical to have a comprehensive natural search strategy that utilises search engines and digital promotions to position your content in front of potential customers as well as influencers within their social circles.

Content is power

We believe in the power of content, and we help our clients identify, engage and build deep relationships with consumers through it. Regardless of the medium, regardless of the distribution platform, there’s always going to be a content solution that can drive increased engagement and performance for your brand.

Data driven

We believe that great creative leads to measurable results. And great creative is, by nature, well informed. So we won’t start until our analysts and planners have sifted through all the data, gleaned every insight, and delivered a keen and nuanced brief to inform our work

Making the most of every channel

Our digital media planning and buying team figures out how, when and where to reach consumers in the most relevant environments for our clients. With media buys reaching millions each year, it means identifying platform-agnostic synergies across paid, owned and earned media, integrating media in the creative process, optimising the digital marketing mix and developing attribution models to measure the return on media spend – all at once.

An integrated approach

Planning and buying both encompass a constantly evolving ecosystem of bought, earned and owned media. Our holistic approach allows us to integrate all digital channels – including social media – and measure cross-channel influence, both online and off. As a result, we’re more efficient, nimble and capable of editing, adding or cancelling a campaign for optimal results.

Measure, optimise, repeat

Our goal is to produce optimum results. Using our proprietary technologies and third-party ad servers, we deliver and track programs to optimise and drive results. Together, these tools offer ongoing insights, flexible reporting and campaign forecasting so clients get the most out of their online media spend.